HMM
Hyundai Merchant Marine (HMM) is a globally recognized name in container shipping in the trans-Pacific, trans-Atlantic and intra-Asia markets. This ad campaign touted HMM's service offerings, highlighted their broadening e-commerce capabilities and the efficiency of their refrigerated product offerings. My goal was to enable HMM to stand out in trade journals and industry publications, where the ads were typically one color and fairly bland. This campaign targeted high-level decision makers and key influencers and set a new standard for ocean shipping advertising. These colorful and unique ads successfully separated HMM from its competitors. I collaborated with writer Stefanie Seeburger on this campaign.
